Thursday, March 4, 2010

Hopscotch Kids Introduces All Natural Kid’s Cosmetic Line

Kid-centric, “Water Colors” Nail Polish Showcasing at GBK’s Oscar Gift Suite

March 4, 2010 (Phoenix, AZ) Hopscotch Kids™ has announced the launch of its Hopscotch Kids Water Colors™ line of natural nail polishes for girls by showcasing the line at GBK Production’s Oscar Luxury Gifting Suite.

The company was founded because youth cosmetics companies have not adapted to the growing trend towards natural cosmetics. Nor have natural cosmetics companies effectively provided products that speak directly to the kids market.

The Water Colors collection boasts an array of fun, “kid-approved” colors including: Ink a Bink, Miss Mary Mack, and Eenee Meenee Minee Moe. Water Colors is completely water based with no formaldehyde, phthalates, toluene or other petrochemical solvents (none of the toxic chemicals found in most nail polishes). The primary ingredients are water, water-miscible acrylic polymer emulsion, and non-toxic colorants (no fd&c).

"If you look at most of the nail polishes for kids out there, you’ll find that they have a lot of harsh industrial chemicals in them, despite how they’re marketed," said Ginny Cardenas, founder and CEO of Lila Cosmetics, Hopscotch Kids’ parent company. “Which is why I started Hopscotch Kids, they are water-based and are as fun as they are safe.”

GBK, known for its charity-oriented celebrity gift suites, is holding its Luxury Lounge at the W Hollywood and honors the 2010 Oscar nominees and presenters. “We couldn’t have chosen a better venue to showcase our product,” added Cardenas, “It will really help launch the company, plus lets parents out there know there is a way for your kids to have fun with nail polish without being exposed to harmful chemicals.”

Hopscotch Kids products can be found in boutique retailers such as This Little Piggy Wears Cotton and Urban Kidz; and has been featured in FocusOrganics.com, DesignMom.com, KTVK-TV3 and General Health Arizona Magazine.

The company is also about to launch two new brands of natural, safe nail polish: Scotch Naturals™ for the adult market, and Scotch Pawlish™ for the pet market.

About Lila Natural Cosmetics, Inc.
Ginny Cardenas, a mother of four young children, founded Lila Natural Cosmetics, Inc. in 2008. Ginny was looking for a healthier alternative to the toxin-laden “girly girl” products that saturate the cosmetics industry. Lila is the first of its kind to market and brand natural cosmetics specifically for girls and pets. The company is dedicated to developing and distributing natural, safe, non-toxic cosmetics and personal care products for children, teens, adults and pets. Brands include: Hopscotch Kids™, Scotch Naturals™ and Scotch Pawlish™. More can be learned about the company by visiting its website (www.hopscotchkids.com), blog (blog.hopscotchkids.com), Twitter page (twitter.com/HopscotchKids), or Facebook group (http://bit.ly/9RItuR).

For more information, contact:

Ginny Cardenas, Founder/CEO
Hopscotch Kids
gc@hopscotchkids.com
602.451.8404

Robert Wallace
Katallaxy
Robert@katallaxy.com
480.299.5363

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