Monday, July 26, 2010

The case for non-toxic nails….but, what does it all mean?



As most of you know, or have heard, or read about recently there is increasing concern over the toxicity of our cosmetics in this country. A landmark bill was introduced in Congress last week dealing with this very issue. As a whole, the FDA is very lax about what chemicals are allowed in our beauty products. Chemicals that have been known to cause all types of cancer, birth defects, learning disabilities, reproductive issues and more.

Nail Polish – Traditional vs. “Big 3 Free”

Traditional nail polishes are one of the most toxic cosmetic products you can buy, and most people are not even aware that these toxins are absorbed as quickly into your nail bed as they are into your skin. Not to mention the toxins your are breathing into your lungs. Traditional nail polishes include nasty ingredients like Formaldehyde, Toluene and Dibutyl Phthalate otherwise known as “The Big Three”. Removers and hardeners associated with acrylic nails and shellac treatments contain an even longer, harder to pronounce list of damaging ingredients.

Many nail polish manufacturers have agreed to be “Big 3 Free” and tout themselves as "non-toxic" or “safe.” Is it true? The fact of the matter is NO - they are neither safe nor non-toxic. You can be “Big 3 Free” and still contain a bevy of petrochemicals, solvents and unsafe colorants. What are glycol ethers (butyl and ethyl acetates)? Solvents that have been shown to cause reproductive damage. Nitrocellulose? That's the main ingredient in dynamite and a highly flammable hazardous material. What are FD&C colors? Cancer causing colorants shown to increase hyperactivity in lab rats. Lake and coal tars? Petrochemicals. Check other “safe” kids and adult nail polishes and see the results. It might surprise you to see what’s hiding in “safe” nail polishes.

Why Hopscotch Kids?

Hopscotch Kids is truly the safest nail polish for kids on the market. We have three ingredients. Three. Water, water-miscible acrylic polymer emulsion, and natural colorants. That’s it. While we are not “completely natural” - no nail polish is, we have made it our mission to be the safest and highest salon-quality product available. We are using the same formula for our adult line, SCOTCH Naturals, using amazing natural colorants that make our polish truly safe and “Eco-Chic”.

What do you mean “Salon-Quality?”

Hopscotch Kids is the only water based nail polish on the market that has such vibrant, rich colors that dry in 3 minutes to a high gloss. With the proper preparation of little nails, our colors will look and last like traditional nail polishes. There is no need for a basecoat or topcoat, so professional looking nails are quick and easy to achieve - which makes the manicure and pedicure process fun for Mom and kids.

But it is more expensive than other “kids” nail polishes.

You’re right. We are a little more expensive than other kids “non-toxic” nail polishes. That’s because we have such a high quality, truly safe, non-toxic product. Our polishes are designed to last with just two coats of polish, eliminating the need to purchase separate topcoat and basecoat (saving you money and time). Our bottles of polish contain cutting edge technology providing ease of use and a longer shelf life than other “water-based” polishes. Every aspect of Hopscotch Kids, from our lead-free Italian glass bottles, to our specially designed kid-sized brushes makes us a superior product. We named each of our colors after playground and nursery school games in order to celebrate the innocence of childhood. Your kids deserve the best, and we have made it our mission to keep kids innocent and playful for as long as possible. Our two coat colors will last for weeks, but the memories created by using our products will last a lifetime.

For more information, please consult the following websites and links. If you would like any additional information regarding Hopscotch Kids, please email us at info@hopscotchkids.com. You can find all of our products for sale at hopscotchkids.com.

http://www.safecosmetics.org/

http://www.ewg.org/Safe_Cosmetics_Act_Of_2010

http://cbs5.com/local/manicures.pedicures.nail.2.1815784.html

http://hubpages.com/hub/The-dangers-of-food-colorings

What About Me?







“Don’t Forget the Little Dude!”

When we were in LA last month at the awesome Sweet Pea Organics launch party at the COOP LA, we were so excited at how many cool little dudes wanted their nails and toes done! It doesn’t surprise us though because we have the best shades of red, blues, greens and a black that make a great little “man” icure!

Here’s a couple fun ideas to try if little brother doesn’t want to be left out of the fun:

The “Spider-Mani” Take our Red Rover, Ink – a – Bink Blue, and Miss Mary Mack Black and alternate fingers and toes red, blue and black. Three minutes to dry and he’ll be ready to climb to greatness.

The “Aqua-Mani” Take our Eenie Meenie Greenie, Miss Mary Mack Black and Heads Up 7 Up Lime Green and alternate dark green, light green and black. The perfect colors for a little under-sea superhero.

The “Super-Mani” – Take our Three Sailors went to Sea Sea Sea Blue and alternate fingers and toes with our Red Rover. Unstoppable!

Find and purchase all of these great kid friendly colors at our Hopscotch Kids website. Keep an eye out for our new website design with our updated colors! Coming Soon!

Saturday, July 24, 2010

SUM15 - Spreading some sunshine!

Oh my goodness, is it mid-July already? We at Hopscotch Kids have been so busy with all the exciting developments around here we have hardly had time to keep up!

Right now we are in the process of updating and redesigning our website with the new Hopscotch Kids colors and information. Ordering online from Hopscotch Kids will be so much easier and more fun.

For some, summer is coming quickly to a close. For those of us in Phoenix, it can’t come soon enough! Time to get those nails in ship shape for school time. For our facebook fans, we would like to offer everyone a 15% discount on all our products this month.

Our summer promo code is SUM15. Go to www.hopscotchkids.com and input the code at checkout and we will take 15% off your total order. Please feel free to share SUM15 promo code with all your friends and family.

And just in case you missed it...COMING SOON! Scotch Naturals - our beautiful adult line. Sneak peak of the fall/winter 2010 colors can be found on our Scotch Naturals face book fan page.

You can follow us on Twitter and our blog for all the latest and greatest news.

Friday, July 23, 2010

In the News

Hopscotch Kids has had a very busy summer, click here to read all about it. In addition to adding key team members here in Phoenix, we are so pleased to announce our partnership with Karen Alweil Studios as our exclusive North American Sales Representative. We debuted Hopscotch Kids to the masses and gave buyers a sneak peek at our Scotch Naturals adult line during the Los Angeles and Atlanta International Gift Shows. We will be wrapping up the summer at the International Gift Fair in New York City, August 15 - 19. If you’re in the neighborhood, feel free to find us at the Jacob Javits Convention Center, Accents on Design, at the Karen Alweil Studio Booth #4054 & #4056.
Hopscotch Kids and Scotch Naturals is also so excited to be working with Grand Avenue Baby Public Relations and the amazing Barbie Davalos as our public relations diva! A fellow mom and expert on all products kid related, Barbie and her hard working team bring a wealth of experience and knowledge to our company. She has been hard at work getting our name out there for the gift fairs and making sure we are on all the hottest “Holiday Gift Guides”. We are so lucky to have Barbie and her public relations team in our corner.





COMING SOON! Scotch Naturals - our beautiful adult line. Sneak peak of the fall/winter 2010 colors can be found on our Scotch Naturals face book fan page.


Find us and “Like” Hopscotch Kids and Scotch Naturals on Facebook and follow us on Twitter for all the latest and greatest news.

For wholesale retail orders, please contact Karen Alweil Studios, in the L.A. Mart, 1933 S. Broadway Ste. 338, Los Angeles, CA 90007.(213)746-5363 Phone (213)746-5414 or info@karenalweilstudio.com.

For marketing and public relations opportunities, please contact Barbie Davalos at Grand Avenue Public Relations, barbie@grandavenuepr.com www.grandavenuepr.com

For Salon and Spa orders and Scotch Naturals pre-orders, please contact Heather Candelaria at hc@hopscotchkids.com

Thursday, July 22, 2010

Do You Know the Truth About Cosmetics?




Thank you Annie Leonard for getting the TRUTH out there. We are so frustrated that many nail polish companies are touting themselves as being toxic-free just because they took out the 3 bigger toxins out of their products. BUT they are still full of industrial grade solvents and chemicals.

Hopscotch Kids is TRULY non-toxic - we are water-based and use natural colorants.